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Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
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Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
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Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
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Learn all about mobile game monetization from the different models to what KPIs to measure, and how to increase your monetization efforts.
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Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
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Unlock the secrets to identifying and maximizing the potential of creative winners. Learn how to unleash their full potential with the power of AI
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Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.