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21 results for "Attribution"
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DV360: support for re-engagement attribution
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Advanced SEO Attribution Now Available
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Advanced SEO Attribution
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
Product news
Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
Product news
Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Product news
Cross-platform equal attribution priority
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.
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Google Ads offline conversion API for PC and console
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Enriched Engagement Types Beta
Product news
SSOT data for ad networks
"Ad networks can now access their customers' Single Source of Truth (SSOT) view. SSOT eliminates duplicate installs and enables you and your customers to obtain an accurate overview of their iOS campaign performance. With SSOT you can:* View an accurate account of non-organic installs* Get more attributions* Align with what your customers are seeing"
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