User acquisition

Uncover everything you always wanted to know about mobile user acquisition (UA) with our collection of original articles, videos, podcasts, and more

Appsflyer at MAU 2024 OG image

Mobile marketing - 6 min read

How to win in Vegas: AppsFlyer’s 2024 MAU recap

Your complete guide to creating successful ad creatives - Featured image

Tips & strategy - 12 min read

Your no-BS guide to successful ad creatives

Tips & strategy - 7 min read

Go for the gold: How to ace your 2024 Olympics campaign

Tips & strategy - 6 min read

Let’s get rolling: The ultimate guide to pre-roll ads

Feature image SKAN 4

Trends & insights - 7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

Guide

Getting started with user acquisition for apps: The complete guide

Learn more

creative-winners-OG image

Tips & strategy - 8 min read

How to find creative winners and use AI to maximize their value

Event trends 2024 - OG image

Trends & insights - 8 min read

App Trends and C-Level Predictions for 2024

Performance centric connect tv - featured image

Tips & strategy - 8 min read

From views to value: Performance-centric connected TV

AVOW guest blog -OG

Mobile marketing - 5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

2023 모바일 마케팅 앱 데이터 트렌드

Trends & insights - 10 min read

Top 5 data trends of 2023 and what’s in store for 2024

Mobile marketing automation featured image

Tips & strategy - 9 min read

Automate or stagnate: your mobile marketing automation guide

Interview with creative strategist_OG

Tips & strategy - 7 min read

Creative strategist: What is it and why you [may] need it

How to get your first 10K installs - OG

Mobile marketing - 8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping - featured image

Tips & strategy - 8 min read

My ROAS is dropping! What should I do?

Bridging the gap between online and offline retail - Featured image

Trends & insights - 5 min read

Bridging the gap between online and offline retail

The value of investing in paid media during a recession - Featured image

Trends & insights - 6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and LTV in challenging economic conditions - Featured image

Trends & insights - 6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

SEO marketing growth OG image

Measurement & analytics - 4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

Tips & strategy - 7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

Trends & insights - 5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

App user journey - featured

Tips & strategy - 12 min read

How to map a successful app user journey in 8 easy steps

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

OTT advertising - featured image

Trends & insights - 16 min read

Easy as OTT: your complete guide to over-the-top advertising

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

Android Privacy Sandbox is coming. What should marketers do next_ OG

Tips & strategy - 7 min read

Android Privacy Sandbox is coming: What should marketers do next?

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Tips & strategy - 10 min read

How to design an app icon: 9 best practices for 2024

Tips & strategy - 9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

Tips & strategy - 9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

Tips & strategy - 7 min read

The beginners guide to custom product pages

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

App pricing strategy - featured

Tips & strategy - 9 min read

The app price is right - Strategies for success

App promotion - featured

Tips & strategy - 7 min read

App promotion 101: Proven ways to promote your mobile app

App ratings and reviews - featured

Tips & strategy - 13 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

Tips & strategy - 8 min read

The one-stop growth strategies guide that will supercharge your app

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

ASO and iOS 15 - featured

Tips & strategy - 6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

Tips & strategy - 8 min read

Unlock app store success with the right ASO keywords

App buyer persona - featured

Tips & strategy - 5 min read

Marketing up close and personal - The app buyer persona guide

top funnel privacy importance - featured

Measurement & analytics - 5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

App store screenshots - featured

Tips & strategy - 9 min read

App store screenshots: Optimize your visual assets to attract users

ASO metrics and KPIs - featured

Measurement & analytics - 6 min read

ASO metrics and KPIs: Measuring your app’s success

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

Tips & strategy - 7 min read

App description: Your hidden asset to boost app discoverability and downloads

SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

título de um app - destaque

Mobile marketing - 8 min read

Why you should care about your app title in 2023

Как измерять кампании в Google

Measurement & analytics - 5 min read

How to measure Google app campaigns in 2023: What you need to know

Mobile app localization: Featured

Tips & strategy - 8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

Tips & strategy - 6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

App landing page best practices for 2022 - OG

Tips & strategy - 9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

App Metrics

Measurement & analytics - 18 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

Hyper casual games: OG

Mobile marketing - 15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

3 brands win with updated mobile apps - OG

Tips & strategy - 7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

Motoristas de taxi e profissionais de marketing mobile - quadrado

Trends & insights - 5 min read

Mobile marketers and taxi drivers: More similar than you’d think

Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

level up ua ios 15 special tile

Trends & insights - 40 Min listen

The one where they get the band back together for an iOS15 special

level up ua the one where they talk creative tile

Mobile marketing - 46 Min listen

The one where they talk creative

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

level up ua the one about skadnetwork tile

Trends & insights - 56 Min listen

The one about SKAN; past, present & future

level up ua intro tile

Mobile marketing - 70 Min listen

In the sandbox with: Introduction

UA in Nigeria 1200x630

Mobile marketing - 6 min read

How Nigerian companies can grow on mobile

app user acquisition india - OG

Trends & insights - 7 min read

App user acquisition in India in 2021 and beyond

Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]

Trends & insights - 7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

Explicando o marketing preditivo - quadrado

Measurement & analytics - 5 min read

Predictive marketing explained – why it matters

Motivos para usar a web-to-app - quadrado

Mobile marketing - 6 min read

5 reasons web-to-app should be on your radar

game monetization marketing growth - OG

Trends & insights - 5 min read

Merging game monetization and marketing teams for accelerated growth

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User experience Web-to-app

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