6 min read
The complete connected TV guide
Gaming
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Connected TV (CTV) hub
Experience the future of television advertising with our comprehensive CTV hub. Explore key terms, unlock cutting-edge guides, and access in-depth reports to drive success in the ever-evolving landscape of Connected TV. Elevate your brand’s presence and captivate audiences on the big screen.
Must-read resources on CTV
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CTV guide for advertisers
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CTV-to-mobile attribution
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East as OTT: Over-the-top advertising
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The latest CTV trends and how they apply to you
Connected TV Trends, 2022-23
Read moreCommon CTV terms, explained
AVOD
A video-on-demand monetization strategy that enables users to get free access to on-demand content on the platform in exchange for watching ads.
SVOD
The SVOD video monetization model gives subscribers unlimited access to on-demand video content through platforms in exchange for a small recurring fee.
BVOD
On-demand video content from traditional broadcasters is called Broadcaster Video on Demand (BVOD), which includes high-quality, professionally-produced content available online and on-demand.
TVOD
Video monetization strategy that charges usage-based fees. Instead of recurring subscription payments, the viewer pays a one-time fee to view, rent, or purchase content.
PVOD
A revenue model where OTT providers charge viewers a premium price for exclusive early access to video content. It’s similar to traditional video-on-demand (VOD) — the difference is that it offers earlier access for a higher price.
MVPD
An MVPD is a multichannel video programming distributor providing bundled TV channels for purchase to consumers through cable, fiber, or satellite.
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