1. SKANの基本的な考え方
2. SKAN 4.0をどう対策する？
3. iOS分析決定版：SSOTモード

内容

SKAN 4.0は今や、アプリマーケティングの分野で最もホットな話題の一つです。

AppleがWWDC 2022で SKAN 4.0を発表した際、モバイルマーケティング業界全体が、この新しいソリューションとどのように向き合うべきか迷い、今でも理解を深めるために日々学ばれていることかと思います。

ApssFlyerではそんなマスターするには時間がかかるSKAN 4.0を一緒に復習＆克服するウェビナーを実施いたしました。

SKANの基本的な考え方からSKAN 4.0の対策方法など、さらに最新の業界インサイトを交えてお届けいたします。

The post まだ間に合う！SKAN 4.0を基礎から学ぶウェビナー appeared first on AppsFlyer.

MAMA Goa is an exclusive, invite-only gathering designed to convene top-tier executives from leading app businesses in India. This year the prestigious event united the movers and shakers of the Indian App industry, offering carefully curated thought leadership sessions, insightful success narratives from industry leaders, and forward-looking discussions. MAMA Goa ignited inspiration, encouraged profound dialogue, and provided actionable insights within an intimate atmosphere, fostering invaluable connections and tangible outcomes.

Missed joining us this year? Fret not, we got you covered. You can watch the recording of the sessions and discover how leading app businesses are looking to adapt to the dynamic market environments of today and prepare to thrive during the bounce back in 2024

The post MAMA Goa 2024 appeared first on AppsFlyer.

1. Consolidating data silos and the impact it has on your data
2. How to utilize SSOT to bridge data gaps and overcome SKAN limitations 
3. SSOT use cases

What’s in this video?

Not sure how to kick off with SSOT or unlock its reporting potential? We’ve got you covered.

Join AppsFlyer’s SSOT Product team in a session to explore the evolution of SSOT since its release and ask us anything you’d like to know. Learn how to leverage SSOT for data consolidation, organic day 2 insights, in-app event metrics, day 7 revenue metrics, and more.

The post Ask us anything: Single Source of Truth appeared first on AppsFlyer.

Key highlights

1. How to find creative winners
2. Creative Optimization use cases and best practices
3. Learning and takeaways from early adopters

What’s in this video?

As data becomes scarcer, the need to utilize top-funnel metrics is increasing. Tune in to the webinar to learn how to find creative winners and use AI to maximize their value, hear about some of the use cases and best practices for Creative Optimization, and get the key takeaways from the early adopters’ learnings.

The post AI-powered creative optimization appeared first on AppsFlyer.

The MAMA Georgia (Mobile Attribution and Marketing Analytics) Conference’s 13 engaging talks and insightful fireside chats center on three major trends in the mobile industry: data privacy, economic downturn, and generative AI.

Dive into the recorded sessions and stay at the forefront of industry developments in 2023!

The post MAMA Georgia 2023 appeared first on AppsFlyer.

За прошлый год мобильные игры столкнулись со спадом IAP в 16%, а вот IAA показал значительный рост: на 48% на Android и на 38% на iOS (YoY). Доходы от рекламы в приложениях и рост гибридных моделей монетизации, вероятно, связаны с высокими таргетами, которые стоят перед мобильными маркетологами, несмотря на экономический спад. 2023 обещает продолжить тренд и поднять сложность до максимального уровня. 

Вебинар AppsFlyer & Liftoff поможет сориентироваться в игровой реальности 2023 года. Вместе с экспертами из Nexters и Kamagames мы посмотрели на свежие данные о состоянии мобильного гейминга и разобрали тренды и growth-стратегии, которые обеспечат стабильный рост в условиях рецессии.

The post Мобильный гейминг в рецессию – Вебинар AppsFlyer и Liftoff appeared first on AppsFlyer.

The post Рекламный фрод: маневрируем в мире мобильного трафика appeared first on AppsFlyer.

Вебинар для мобильных маркетологов в сфере электронной коммерции и ритейла

На вебинаре мы рассмотрели исследование AppsFlyer: тренды в рекламе мобильных приложений в ecommerce и ритейле в 2023 году.

Узнайте способы подготовиться к высокому сезону и удержать пользователей на долгий срок: атрибуция organic search и оффлайн-рекламы, а также познакомьтесь с ChatGPT в маркетинге мобильных приложений.

The post E-commerce: готовимся к высокому сезону 2023 – Запись вебинара appeared first on AppsFlyer.

Key highlights

• The rise of Data Clean Rooms
• Fire-side chat with Forrester
• Q&A

What’s in this webinar?

Data Clean Rooms promise marketers a way to invest in powerful, measurable user experiences without compromising on end-user privacy. 

What’s great about Data Clean Rooms is that all parties agree on access, availability, and usage of data, while data governance is enforced by the trusted data clean room provider. The outcome? User level data can’t be shared between different companies without consent.

In this webinar, Tina Moffett from Forrester joins AppsFlyer’s General Manager of Privacy Cloud, Edik Mitelman, to dive into the current state of the mobile marketing ecosystem, and discuss the rise of Data Clean Rooms.

By the end, you’ll know how to take informed action on your marketing campaigns and increase ROI in a privacy-preserving way.

The post Scaling your business with Data Clean Rooms appeared first on AppsFlyer.

Key highlights

• The rise of Data Clean Rooms
• Panel discussion with industry experts
• Best practices for your CTV strategy

What’s in this webinar?

Connected TV (CTV) advertising is growing at a rapid rate, with ad spend projected to grow by 19% CAGR in 2023.

Our recent survey found that:

• 98% of brands believe that CTV advertising will be bigger than mobile advertising in 2-3 years
• Half of North American viewers already download mobile apps after watching a CTV ad
• 86% of consumers are willing to see ads on CTV, especially if they are relevant to them

Clearly, marketers have a unique opportunity to tap into the rapid growth and affordable inventory that CTV offers.

What isn’t so clear, though, is how to get started, how to combine CTV within your cross-platform strategy, and how to build engaging campaigns that are pre-designed for this medium.

In this webinar, learn from industry experts from Kabam, M&C Saatchi Performance, tvScientific and AppsFlyer on how to set yourself up for success in the new CTV space.

The post The biggest Connected TV (CTV) trends in 2023 and beyond appeared first on AppsFlyer.