Product news | AppsFlyer

Data Collaboration Platform audience activation and commerce media enhancements

Vera Kopylova — Mon, 15 Apr 2024 06:07:30 +0000

This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.

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Creative Optimization: customizing Discovery creative cards

Vera Kopylova — Thu, 11 Apr 2024 06:03:04 +0000

In the Discover tab, we’ve introduced a new feature that allows users to personalize metrics on asset cards. This enhancement includes AppsFlyer metrics, Partner metrics, In-App Events, and Custom metrics. Additionally, we have expanded the range of metrics displayed on the cards and incorporated a sorting function for the gallery based on selected metrics. This update addresses a highly requested feature since the product’s initial release. Recognizing the diverse optimization metrics utilized by each client, the introduction of customizable metrics enables every user to tailor the optimization of their creatives based on the metrics most pertinent to their goals and objectives.

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iOS SDK v6.14.0 with Privacy Manifest

Vera Kopylova — Sun, 07 Apr 2024 05:59:18 +0000

An SDK containing AppsFlyer’s Privacy Manifest out-of-the-box including Apple’s Framework Signature for XCode helping app developers validate the integrated SDK was really issued by AppsFlyer.

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Salesforce integration within AppsFlyer Data Collaboration Platform

Vera Kopylova — Thu, 28 Mar 2024 07:59:58 +0000

With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.

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Unattributed ad revenue postbacks

Vera Kopylova — Thu, 21 Mar 2024 08:35:27 +0000

ROI360 Advanced will enable unattributed ad revenue postbacks sharing with media partners for more precise campaign optimization and better results. This will allow your partners to incorporate learning from both attributed and non-attributed ad revenue data, and enable better IAA ROAS optimization and lower CPMs.

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Multi-account login with Primary and Switch functionality

Vera Kopylova — Tue, 19 Mar 2024 08:46:10 +0000

The new login feature offers our users the convenience of accessing their primary account by default while enabling seamless transitions between accounts via a dropdown menu. With the ability to swiftly select a specific account or view a comprehensive list for switching purposes, users can easily manage their primary account and other associated accounts. Moreover, you can possess distinct roles and permissions across different accounts, facilitating improved communication, support, and information synchronization for multi-account users and internal teams.

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Creative Optimization: adding Snap metrics

Vera Kopylova — Thu, 14 Mar 2024 08:44:39 +0000

Creative Optimization is being enhanced by incorporating Snap metrics, such as impressions, clicks, and cost reported by Snap. This addition expands coverage and the capacity to assess and compare creative asset performance as gauged by partners. This data will be pulled into the platform automatically.

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Creative Optimization AI Discovery product enhancements

Vera Kopylova — Thu, 07 Mar 2024 08:41:25 +0000

The Discovery tab will now incorporate custom dimensions, custom metrics, and in-app events metrics. While these metrics were previously accessible in the Overview tab, they will now also be available in the Discovery tab. These newly integrated features are specifically tailored to enable you to achieve a heightened level of customization, allowing for advanced optimization of creatives, scenes, and elements.

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ROI360 support for Google Play Billing Library 6

Vera Kopylova — Wed, 06 Mar 2024 08:38:26 +0000

ROI360 now supports Google’s Billing Library 6. This latest Android feature offers enhanced purchase and subscription management, improves error handling with new error codes, streamlines transaction processes, and boosts diagnostic logging. To upgrade, integrate the new SDK connector version 2.0.1.

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Meta referrer (on device) install attribution for Android

Vera Kopylova — Thu, 29 Feb 2024 08:24:02 +0000

Accounts advertising Android apps via Meta ads can now leverage the new Meta referrer attribution solution, on top of the existing Install attribution methods (SRN, GP referrer). This means it supports both View through installs and Cross session installs, granting increased data availability.

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